Nibble, nibble, gnaw

trade fair stand | exhibition concept | euroshop | exhibition düsseldorf

Nibble, nibble, gnaw

At the EuroShop 2020 in Düsseldorf atelier damböck presents itself with a high-contrast design and unites the analogue and digital world in a special way.


The trade fair exhibitor of today faces many challenges. Which aspects make a trade fair appearance really successful today. Design? Concept? Architecture? Storytelling? Trade fair visitors are becoming increasingly international. That is why intercultural marketing is in demand. The target groups are changing, there is a generational shift in both exhibitors and visitors. Consequently, the question arises how to address Generation Y. In addition, there is of course the big issue of digitisation: everyone wants to be as digital as possible, including in live communication of course. The only question is how.


atelier damböck's trade fair appearance at EuroShop is a proposal to answer many of these questions. In the midst of huge screens and LED surfaces, between canyons with large digital prints and back-lit banners, the trade fair stand of atelier damböck, which is completely analogue in the first impression, namely made of the sympathy carrier wood, stands out especially.

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