Trade fairs make brands
A roadmap for the sustainable increase of your trade fair success. (Original title: Messen machen Märkte. Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge.)
This book helps you to analyse whether a trade fair is a useful communication tool for you, and also helps you to calculate and plan your trade fair exhibit, execute it, definitively evaluate it and draw the right conclusions for your future trade fair exhibits and your marketing and corporate strategy.
You can read an interview with Simon Damböck on the subject of sustainable trade fair construction on page 280.
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